Abstract:
Indonesian majority people are Muslim or Islamic followers. Halal problem phenomenon in a Muslim country is common problem; however it is still interesting to be studied further, especially about the society’s behavior to choose food products with halal label. It is interesting to study its effect on food products competitiveness in the market. It will affect business resilience of the food products seller. The establishing of business resilience needs to be analyzed further relate to halal labeling and certification on food product and its relation with the product?s competitiveness. The research is using field research to describe society’s phenomenon in choosing food products base of the halal label enclosed on the food products in Surakarta, and also halal labeling and certification of food products from Surakarta MUI and the business resilience of the food seller. The research result is relation to the eight important points of halal labeling and certification process namely halal certification requirements and join SJH (Sistem Jaminan Halal) training held by MUI, applying SJH, preparing halal certification documents, registering halal certification (upload data), monitoring post-audit and paying the certification; auditing, gaining halal certification. The effect of halal labeling and certification relating to consumer’s interest on food products is in time will imply food seller’s business resilience in Surakarta.
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