- Author: Feliza Zubair
- From: Public Relations Department, Faculty of Communication Universitas Padjadjaran
Abstract:
Corporate Social Responsibility is assisting in developing and maintaining the flow of mutual communication, understanding, support and cooperation among the communities. The aim of this study is to examine the corporate social responsibility of PT. PLN (Persero) Distribusi Jawa Barat dan Banten (DJBB) through the trash bank program of NGO Hijau Lestari Bandung. The research method in this study is descriptive method with qualitative research data. The results of this study shows steps being taken for the CSRt: 1) fact finding, the initial approach to the public is in the form of socialization. The socialization activities conducted by PT. PLN (Persero) DJBB with NGO Hijau Lestari Bandung are on the topics of how the waste can be recycled, how to deposit the garbage, what is the price of goods, how to access the online service and ?bayar listrik dengan sampah?(or pay electricity with trash. 2) identification of problems and needs of the community from the aspects of economy and environment. At this stage of the Planning program, CSR Team of PT. PLN (Persero) DJBB is able to synergize the various aspects of the planning such as vision, mission, objectives, setting policies, designing organizational structures, and determination of the source of funds to carry out these CSR activities. 3) Action and Communicating, the implementation of CSR activities PT. PLN (Persero) DJBB is through NGO Trash Bank Program Hijau Lestari Bandung, which is a community based development and Tri-Sector Partnerships. 4) Evaluation, CSR Team PT. PLN (Persero) DJBB obtain some barriers, which is encountered in the implementation of the program. The results temporarily so far put PT. PLN (Persero) DJBB being awarded by Indonesia Green Awards with the highest grade of 84. In addition, another success is the number of units of trash banks continues to grow and eventually increase the turnover. This study concludes that the CSR Team of PT. PLN (Persero) DJBB is perfroming well in the design of CSR activities for environmental and community empowerment. However, with the increase number of trash bank Hijau Lestari, PT. PLN (Persero) DJBB needs to design appropriate communication strategies in order to deliver effective information towards the public.
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