Tourism Communication for Betawi Community in Jakarta ( A Case Study in Kampung Setu Babakan, Jagakarsa, South Jakarta)

Abstrack:

The growth of Jakarta is really remarkable. As a metropolitanor even a megapolitan city, a lot of changes have occured. The growth has great impact upon the communities living in this area. Betawi, as an?indigneous? community of Jakarta, will be slowly extinct iftheir culture is not protected by the Jakarta Government. There are several villages or residences being conserved, such as Kampung Condet in East Jakarta, and Kampung Sawan in Bekasi, aside of Kampung Setu Babakan in South Jakarta. These villages are being treated as a conservation area for Betawi traditional culture. Hence, these places have the prospect to be the objectsof tourist destination. The community of KampungSetuBabakanstill use the Betawi style designs and furniturein their everyday life. Their typical house designs such as lamps, chairs, even the fences are unique of Betawi culture. It is remarkable to see how the Betawi communities live and still survive under the vast modernization. However, the communication for tourism for Kampung Setu Babakan are still minimal. Jakarta?s Government should provide some supports to promote the culture and tradition of these indigenous communities. Today, there isstill deficiency in the tourism communication regarding the said object. This research is using qualitative approach and descriptive method. The indigenous communities at Kampung Setu Babakan is the main subject of this research. Data collections were being done by documentation, observation and interview to those Betawi indigenuous communities.

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