THE TRANSFORMATION OF LODGING SERVICES NEED: A CHALLENGE TO TOURISM WORKER

Abstract:

Lodging service as a part of tourism industries has challenged by transformation of new style of traveling. Low cost traveling style, the growth of online booking service technology, and new paradigm of tourism about locality are changing tourist preference to lodging service facilities. The purpose of this study was to explore how are three factors of new style of traveling influencing lodging service management. Using literature study on 28 papers, the focus was on preference of low budget traveller who are using internet booking sites to lodging service facilities, kind of lodging service and hotel managers respond to price instability possibility. Methods of inquiry included descriptive survey and deep interview to key respondents. The result was showing price and location as main preference of respondent to choose lodging service facilities. Hotel budget and cheap apartment were first preference to respondents. Price instability has been responded by hotel managers by did some strategies. The strategies of hotel managers are challenging tourism worker to be tourism doer.

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