SOCIAL SYSTEM ENGINEERING ON HORTICULTURAL AGRIBUSINESS DEVELOPMENT IN BATU

Abstract:

Agriculture is one of the development priorities in Indonesia as more than 92,910,219 people are involved. Government support the effort to advance agriculture, however, distributing help through farmer groups causes the depedence. Hopefully, farmer groups have the characteristic of independence to stand on their own feet that will materialize when social system is formed. To achieve the intact independence requires social system engineering involving government institutions, technical services, and private sectors. The engineering occured due to the synergy among institutions so that independence is established. The social system engineering is also created to prepare farmers to face ASEAN Economic Community (AEC). This research aimed at: (1) identifying groups? independence as models of social system engineering, (2) analysing the influence of group dynamics, motivation, capacity, and environment on groups? independence, (3) organizing and analysing social system engineering models in developing horticultural agribusiness, namely the synergy among farmer groups, village government, Agricultural Extension Center, and private sectors in producing groups? independence as the base of horticultural agribusiness development. Assesment used in this research was mixed method, quantitative and qualitative. Samples were selected using random sampling and data were analysed with path analysis. Groups? independence would motivate the village government, Agricultural Economic Center, and private institutions to create the synergy among them. The synergy models among institutions extremely affected the group visions accomplishment such as production facilities, agricultural technology information, and the products marketing.

Full Text: