REJUVINATION OF GODEAN EEL CENTER AS A REGIONAL CULINARY TOURISM DESTINATION

Abstract:

In the case of Godean Traditional Market, the eel craker sellers who are considered by the local authority causing traffic jam in front of the market had been relocated to a new place named Godean Eels Culinary Center. The methods and approaches used in this study is grounded research and participation action research. An attempt to find a variety of social issues on Godean Eels Culinary Center and optimize its performance as an organization. The second method is participation action research (PAR) with some Focus Group Discussion (FGD) to collect information from the leaders of the Office of Market as well as market traders and customers in a comprehensive manner. Based on the research findings, the relocation of traders to the new place caused a change in the arrangement of the merchant. In the new place the earnings and number of visitors on Godean Eels Culinary Center are decreasing. This research recommends the local market office to make actions such as improvements on the facilities, to take a solution to the problems including merchant capacity, product development and marketing to improve Godean Eels Culinary Center as a regional culinary tourist attraction.

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