Abstrack:
Discussing Packaging (packaging design) is not just about technical matters but also about understanding the overall design. Actual design will result in 2 (two) things, namely to understand (understanding, encoding) and to create (creating, encoding). Design has a very broad scope, both material and human aspects, physical, non physical, concrete-abstract, mind-body, non material-material, tangible- intangible, so that the design knowledge itself is also very wide-ranging. They are involving sensory data, the unconscious, feelings, emotions, ideas, concepts, intuition, even something unspeakable (unexplained- tacit knowledge), which makes this different from other disciplines. Similarly, the packaging, does not only mean as a place to store, facilitate, protect, send, and so on. Packaging (currently) far ‘means’, particularly changes in packaging of Visual Culture to Design Culture.
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