Abstract:
Tourism sector in Indonesia is dramatically increased. Risk in tourism industry is high, particularly in destination. Risks in the tourism appears as a result human interaction and nature. Risks that often happen in the tourism is operational risk. Therefore, optimization and risk management is needed to keep quality and make development strategy for tourism. One of tourism object in Bogor is Agung Jagatkartta Parhyangan Temple at Mount Salak in Ciapus, Bogor. This temple is included the spiritual tourism that can be used to reduce the risk in the tourism. The objective of this research is to create optimization model analysis to develop destination travel using PHA (Process Hierarchy Analysis) by combining the priorities variable at each hierarchy and analyze how direction of tourism development by SWOT analysis. This research can help Jagatkartta Temple to transform to be destination travel which has value added, comparative advantage and local society prosperity.
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