MOTIVATION INFLUENCE ON YOUNG FARMERS’ PARTICIPATION ENHANCEMENT IN HORTICULTURE BUSINESS IN SLEMAN

  • Author: Sunarru Samsi Hariadi
  • From: Graduate School of Universitas Gadjah Mada

Abstract:

Agriculture business is a profitable chance to compete in Asean Econommic Community (AEC). Young farmers must be able to take risk. Therefore, motivation is necessarily needed to reach success. As known, they are the next generation of farmers and government support them by developing the regeneration of farmers. This research was conducted in Sleman Regency, where the active young farmers are found in holding agriculture business. This qualitative research was held through in-depth interview with the opinion leader, field workers, and government. Additionally, Focus Group Discussion (FGD) was also done to explore various problems of horticulture business. This research was conducted in Sleman Sub Districts, an agraric area where most of the society are farmers and they belong to farmer group as well. Nevertheless, most of them are graduated from junior high school but they have willingness to take part in group activities, especially on horticulture business development. Furthermore, some of them also implement the business to help their parents working as farmers although they are not officially work as farmer. Research result showed that motivation has positive influence towards young farmers’ participation improvement. It is poven by the high number of young farmers in horticulture group activities. However, the role of field workers and family are preferably required to support their horticulture business activities.

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