Abstrack:
When Jawa Pos with its DetEksi is considered as an innovative newspaper and awarded The World Young Reader Prize 2011, the judges must have thought that it has presented the best project or activity in their criteria of young reader development. According to the judges Jawa Pos has done an outstanding job with an enduring, substantial, successful commitment to engage young people on and off the printed page. ?Its daily three-page DetEksi effort is more than a standard newspaper youth section. It?s a complete strategy for finding, engaging, and retaining young readers. Most importantly, it has worked.? Besides having been the Newspaper of the Year 2011, it also wins the top prize for enduring excellence. How this success has contributed to the newspaper business has made me think about the propaganda model proposed by Chomsky and Herman in their book, Manufacturing Consent: The Political Economy of Mass Media.
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