- Author: Putri Trulline
- From: Padjadjaran University
Abstract:
With the increasing attraction located in North Bandung making any sites competing to be able to promote and increase the number of both local and international travelers visiting these sights. One of the efforts is the promotion through social media. Instagram as a social media considered to be effective in promoting the attraction. Dago Dreampark as one of the new tourist attractions are located area of North Bandung using instagram as one of the media in the promotion. The method used in this study is a virtual ethnography. Virtual ethnography study was conducted ethnographic methods to see social and cultural phenomenon in the cyber space. Informants in this study are the followers are active in providing a response to what was posted by Dago Dream Park in instagram. Instagram has great potential to serve as a promotional medium because it has features that meet seven aspects of Framework 7C, ie context, content, community, customization, connections, and commerce. Context plays a role in attracting interest, but its content is the determinant of the target response. The community spread the message widely and personally, the customization ability to offer the product in this case what is done by the owner of Dago Dreampark account try to introduce it to its followers tour through photo posting activity, communication interaction between marketers with the target seen from the answers given by the account owner Dago Dreampark. Dreampark account holders who faithfully reply to comments given to followers, these connections provide easy access to the flow of information in a single click through the tags and accounts Dago Dreampark hashtag provides hashtag that make visitors easy to see testimonials from visitors who have come to the venue. While trading encourages purchases in this case the occurrence of visits made by the follower to the tourist attraction Dago Dreampark. In research conducted on account Dago Dreampark use instagram as a media campaign to increase the number of individual visitors, family and with the community. Successes are seen when followers are interested in uploaded photos; they respond by giving love tags, writing comments, recommending it to friends, following Dago Dreampark account, and visiting Dago Dreampark.
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