Abstrack:
This article examines the construction of gender in employment in the tourism industry and analyzes the factors that influence the construction of gender in tourism employment. Thus from this papers are expected to provide an overview of gender construction contained in the tourism industry, as an input to the stakeholders the decision to formulate basic policy/program development of tourism. This study used a qualitative approach to get a holistic description of the research problem. The research location was in Batu City as one of the icons of the tourism industry in East Java. Targets consisted of two spectra that individuals and institutions. Data retrieval is done by in-depth interviews, observation and use of documents/secondary data. Data analysis was performed using content analysis (content analysis). Agritourism industry is creating a network of upstream and downstream industry of a long and complex (variegated), most of which are labor-intensive. Agritourism has created employment and business opportunities for the communities around the destination, especially women. However, there are also gender discrimination in the labor market tourism industry employment. Development of the tourism industry can not be separated from the social construction of gender roles culturally given, position, and natural differences between men and women. The implication of a labor gender division refers to the socially constructed stereotypes culture. Other impacts of agritourism development on the dual role of women in tourism destinations where there are claims of women who were involved in the sector of employment/business tourism (public) shall also remain responsible for domestic role (household). While in men there is a dual role. Thereby, the increasing of tourism development is strengthening gender construction that has developed in the community. The tourism leads strereotipe of job characteristics appropriate/suitable for women and men who eventually gave birth to segregation work. The construction of gender in the agritourism sector is influenced by the pattern of recruitment of male-dominated as an officer, which in it contains a perception of bias about men and women. The recruitment consequently produces different groupings of job tipe and positions in both men and women. Types of small business development in Batu also affect women’s employment. Women are considered better to work in small industries due to small industry characteristics is suitable for women.
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