DEFINING ‘SPORTS’ IN MODERN LIFESTYLE CONTEXT: CRITICAL DISCOURSE ANALYSIS ABOUT HEALTH IN LIFESTYLE MAGAZINE ANNISA (MAY EDITION 2013)

Abstract:

This research sets two objectives of study. The first, to study the constructed meaning of sports and health within Annisa Magazine, especially in May edition 2013. The second, to explain new definition of sports and health which reproduce the ideal women body shapes. This research uses critical discourse analysis which is developed by Norman Fairclough as an analysis method. This method is used to expose the text and its relation to discursive and socio-cultural practices. Besides that, this research also uses feminism and post-feminism, and gender theories. Those theories is expected to explain how women who doing sports and health activities were defined by media and why. The result of this research shows that Annisa magazine depicts women who do sports and health exercises are not only to gain healthier body, but mostly also to get beauty and ideal shape of body. In other words, the definition of health women which is constructed by Annisa magazine can be comprehended as health, beautiful, and ideal women.

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