• October 28^th, 2017
• Listia Natadjaja (Visual Communication Design, Faculty of Art and Design Petra Christian University, Surabaya)

Abstrack:

The advertisement of Bank Rakyat Indonesia (BRI) with their tagline ?Melayani dengan Sepenuh Hati? is published on a full-page of Kompas newspaper. The advertisement describes a man wearing a tie and a formal uniform fitted with the identity of BRI banking staff. He teaches a man from Papua on how to swipe a card. It is very interesting to look at the image of interaction between these two men in the print advertisement. In a glance, this advertisement seems neutral. At least it tries to be neutral and objective, but I believe that every text always has potential to be read critically. The aims of this analysis are to read the message conveyed through the image and text of the advertisement, which cannot be read as taken for granted, and to uncover its ideology. The research uses Barthes? semiotics to analyze the visual aspects that consist of image and text and also the connection between them. The analysis gives us description that BRI is keen to target indigenous people in Papua as a means of “selling” modern technology. Banking with modern technology has penetrated our lives, even in the most primitive societies. With their slogan ?Terus memBRI kemudahan di seluruh wilayah nusantara? BRI tries to convince their audience that they can be easily found in all regions of Indonesia, including in remote areas. The combination of the photograph, tagline, slogan and body copy determine a powerful message. The Papua man in this advertisement becomes the object that facilitates communication between roducers and readers. His position is so strong that the message will be different if his position is replaced with other indigenous people. This print advertisement contains the ideology of capitalism; there is a commodification of indigenous people in the selling of modernity. Furthermore, this advertisement seems to deconstruct a mindset of Indonesian people. The banking advertisement is used to introduce a culture of ?saving?, but BRI advertisement informs that modern technologies make it easy to earn money or pay without cash. The consequence of this message is when the reception is not appropriate there will be a new problem that is the culture of ?debt?. read more

• October 28^th, 2017
• Ira Dwi Mayangsari (Telkom Institute of Management, Bandung)

Abstrack:

Culture war phenomenon in modern media is one of our concerns today. Popular culture has defeated indigenous culture. Modern mass media framing is more concerned in popular culture than in the traditional one. Less attention to traditional culture makes some problems such as conflict between Indonesia and Malaysia, popularity of Korean style, and the decreasing sense of nationalism among the youth. Avoiding the loss of our culture, we need to re-think to give a new solution in modern communication media and preservation strategy. Sundanese culture is used in West Java Province. West Java has 46 million of population and a lot of traditional dances, songs, instruments, sports, games and traditional ceremonies. There is also some local media that support modern cultural preservation such as book, television program, radio program, newspaper, magazine, and media online. Modern events are also held to preserve Sundanese culture through a performing stage and festivals. To preserve traditional culture, some people make traditional community and ethnic-business. Moreover, West Java Government Official of Tourism and Culture Department has been taking some cultural preservation program. This research will explore Sundanese culture by using a descriptive qualitative research with literary study, observation, and interview. The object of research are Salamina Book : Sundanese wedding, Hariring Sunda BandungTV television program, Sipatuhanan Radio, Galura Tabloid Sunda, Mangle Magazine, and Salaka Online. Some Sundanese event are also observed such as Teater Sunda Kiwari performing, Drama Basa Sunda Festival. The last is about Paguyuban Sunda community and Saung Udjo company. This study aims at exploring the modern media and to formulate a new culture preservation strategy which collaborates with government, local society and public tourism. read more

• October 28^th, 2017
• Imam Setyobudi ()

Abstrack:

• October 28^th, 2017
• Triana Ahdiati (Political Science Department, Jenderal Soedirman University, Indonesia)

Abstrack:

Jemblung is one of the folk arts in Banyumas reflecting the local culture of the region. It constitutes an indigenous oral tradition in the form of a traditional theater which does not exist in the other regions. As the rampant globalization grows, however, Jemblung is almost extinct. This study aims at: 1) identifying, understanding and explaining the causes of the extinction process of Jemblung as the manifestation of local wisdom in Banyumas, 2) understanding and describing the efforts done by the local governments, business groups and local communities to revitalize the arts of Jemblung in the development of cultural tourism in Banyumas and 3) understanding and explaining the contextual factors that hinder and support the revitalization efforts. By using a qualitative method through a case study approach, the results of this research indicates that the extinction process of the Jemblung art as the manifestation of local wisdom in Banyumas caused by the absence of relevant actors such as the local government through the Office of Youth Sport Culture and Tourism as well as the Regional Board of Art, the commercial enterprises and the local people. Those actors are not able to run the comprehensive efforts and synergy of revitalization among themselves. The revitalization efforts to preserve the art of Jemblung undertaken so far are just sporadic and reactive. It is caused by several factors, i.e.: 1) having weak commitment from the local government; 2) having weak support from the commercial enterprises and the local people; 3) having lack of interest from the tourists. However, there is still a hope that becomes a supporting factor to revitalize the Jemblung art of Banyumas, i.e.: the spirit of love from the cultural actors and cultural apparatus. This is because they believe that the art of Jemblung is one of the local heritages as well as an important asset of cultural tourism in Banyumas. read more

• October 28^th, 2017
• Muhammad Bakri (2Lecture of Doctoral Program of Architecture and Planning Engineering Department of Gadjah Mada University)

Abstrack:

Space as a place for daily activities has evolved from just a personal space with distances and soft / hard elements limited into a space group with the meaning implied, but it still can be a traditional behavior of fishing community to make a space. Space for Fisherman community and space for Farmer of salt which passed from generation to generation in Teluk Palu area can represent traditional pattern on that statement. The construction of Ring Road which offers a high mobility in 2003 and the establishment of the region as a tourism development area of Kota Palu in regional plan of 2011-2030 is like a sugar / honey to the ants, so that the mushrooming of new spaces in the area of both individuals and communities can include community space tourism. These conditions would bother the local community space. Therefore, it is necessary to develop a single case design (embedded) to trace the process of connection and disconnection between the two spaces by setting the bay area such as what happens in Palu, while the unit is the spaces community. Behavioral mapping method is also used to track the behavior, distribution within a certain time, the system of spatial setting as the effect of the birth of a new space on the existence of local space. This research is expected to be able to answer the question why and how the local communities can maintain their space condition from space intervention and how they can face the challenges in maintaining the locality. This is done not only spatially but also culturally which can be seen from how the concepts of kinship in traditional societies can represent conformism spatial concepts to find the local space of the existence / presence of new spaces. read more

• October 28^th, 2017
• Endratno Budi S (Urban and Regional Planning Dept., FTSP-Institut Teknologi Nasional Malang)

Abstrack:

The settlement order is affected by non-physical aspects of the residents, one of which is the culture and beliefs. This condition occurs also in the Javanese community, which has unique characteristics, which is referred to as community aboge (Alief-Rebo-wage). Embodiment neighborhoods in Javanese culture is divided into components longkangan, palungguhan, panepen and panggonan, while community characteristics that affect the space between the other side of the trust, social ties, personal expression and meaning.Using a descriptive-qualitative analysis tools and mapping behavior, it can eventually be known to the unique characteristics of its people, and of course the settlement pattern is formed. Based on existing studies found that at least the character of the existing society is divided into three communities, namely kejawen aboge, community of santri, and ordinary kejawen, which is spreading on the West side, Central, and East Village. Special characteristics of the community kejawen aboge main puller factor of this study is the use of a calendar that affect the use of time, and in turn also affects the fabric of space. Each community has a specification of the characteristics, the one that belongs to the kejawen (regular or aboge) is of the belief in pedhanyangan space, and also the conception sedulur / keblat papat lima pancer, as well as the principles of neighberhood harmonization, namely moncopat. Settlement pattern which is formed from the merger of clusters and linear patterns, formed by the linkage between the various components of the type of longkangan space, palungguhan, panepen and panggonan in a variety of scales, linear orientation toward the west-to-Srandil Panderman Mountain and the direction of Qiblah, and also the hierarchy existing space to put the home space aboge figures, pedhanyangan space, and fields loom as the most important space-forming pattern of the village space. read more

• October 28^th, 2017
• Atika Wijaya (Sociology and Anthropology Departement Faculty of Social Science, Semarang State University)

Abstrack:

Tourism in its development today does not only place natural potential as the only tourist attraction, but there are also other types of new attractions such as agrotourism, edutourism, religious tourism to cultural tourism. Tourism has become an important industry in the economic development of a country, including Indonesia. The strategic geographic conditions of Indonesia lets travelers enjoy the natural charm of the mountains, forests to the sea. Not only that, many new tourist attractions are neatly packaged to meet the needs of tourists and of course, the government. Cultural diversity of Indonesia is one of the many tourist attractions favored by both domestic and foreign tourists. read more

• October 28^th, 2017
• Teuku Cut Mahmud Aziz ()

Abstrack:

The existence of Pawang Glee and Peutuwa Seuneubok has become part of local tradition and knowledge of the indigenous community in Mukim Pintoe Batee. This knowledge of seuneubok and glee has been around since the time of Sultan Iskandar Muda. They are selected through consultation that involve the community?s leaders in the region of mukim. Mukim is composed of some gampongs (villages), that headed by Imeum Mukim. They become a part of customary institutions. Pawang Glee is a person who is believed to have a thorough knowledge of the ins and outs of the hills or mountains. Meanwhile, Peutuwa Seuneubok is a person who is responsible for the management of indigenous lands and resolve disputes that occur in the Seuneubok. It is because Seuneubok’s areas are lands that should not be sold but only used for cultivation. When the armed conflict in Aceh (martial law), this tradition still existed but did not function properly because people were afraid to farm or forest. While in the aftermath of the Helsinki MoU (Peace in Aceh), the customary rules have been used again in the form of Qanun (regional regulation). This research is conducted in Mukim Pintoe Batee, Peudada Subdistrict, Bireuen Regency in Aceh. It uses ethnographic method, through interviews and participant observation. In addition, it also uses a literature review. The purpose is to know the local knowledge of Mukim Pintoe Batee?s indigenous community in managing the forests and customary land; to know the norms and customs when entering or managing forest lands; and to know how local knowledge can be preserved to the present. This research will be the first study on Pawang Glee and Peutuwa Seuneubok of the indigenous community in Mukim Pintoe Batee. read more

• October 28^th, 2017
• Elisabeth Veronika Wambrauw ()

Abstrack:

Merauke is the easternmost city of Indonesia and is located in southern part of Papua. It is targeted to be a main supplier of Indonesian food, with a project called The Merauke Integrated Food and Energy Estate (MIFEE). Merauke has a total area of 4,469,841 ha, and more than a half of the total area has the potential land for agriculture and more than 30 national and international companies have got permission to invest in this regency. However, changing land use from peat land to agricultural purposes creates a conflict with Indigenous People and environment problems. To assist with better understanding these challenges, the main objective of the study is to identify the transferability of a decision making framework form Aotearoa (New Zealand) to Papua. By using Mauri Model Decision Making Framework (MMDMF), the sustainability of changing land use in Merauke can be analyzed. MMDMF is a sustainable decision support system that includes indigenous New Zealand culture which consists of four dimensions of well-being; Maury of Whanau (economic), Mauri of community(social), Mauri of Hap? (culture), and Mauri of the ecosystem (environment). Based on the data, there are seven stakeholders; central government, local government, small farmers, agribusiness companies, NGOs, Indigenous People, and researchers. As a result of Mauri Model – Analytical Hierarchy Process (APH) the first four actors put the economic as the priority, while NGOs and Indigenous put the culture and the researchers put the ecosystem as the significant concern. After combining with the Mauri-ometer, the measurement shows ? 0.52, it means the MIFEE does not sustain the whole aspect of human being. Only Agribusiness Companies that having benefit of this project for long-term period. To conclude, MMDMF can be adopted in Papua because it covers culture aspect and it shows unsustainable development of the project. read more