Abstrack:
The media offer a more varied form of resistance against the power of capitalism. The dominated class continues to be the antithesis of the “status quo”, as is the hegemony that will not function entirely. One form of resistance is carried out through culture jamming (CJ). CJ can be observed in the advertisement of Dismaland, which is a challenger against the Disneyland theme park that has been shaping the lifestyle and culture of modern society. This paper tries to elaborate on the form of culture jamming in the Dismaland video and explain the extent to which this form of resistance affects socio-cultural practices against Disneyland. It uses a qualitative descriptive approach by using discourses on culture jamming and critical theory as analysis. The results show that Dismaland as a form of culture jamming was successful in redefining playgrounds for children that were deemed “ideal” such as Disneyland. Through the audio-visual component, Dismaland presents satire and builds satirical discourse on the imagination of the people who are persistently trapped in the unending ideology of consumerism. The “interference” is shown by arranging, remediating, and representing Disney’s characters and brand images using language that has been embedded in the minds of the public through the various existing artistic resources. Dismaland also demonstrates the irony of a hegemonic playground. Many visitors of Dismaland are part of the culture jamming practice as consumer activism. Therefore, the Dismaland theme park becomes a place where boring and scary things are made to rethink reflectively the cultural implications of the consumptive dream theme park of Disneyland. Jamming culture analysis needs to be considered through political and economic aspects to be used effectively as a suggestion to convey a more provocative message through diverse media that culture must be tied to a bigger objective. In practice, Jammers can raise broader issues.
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