Abstrack:
As a global phenomenon, modernization is an inevitable process in the development of today’s society. The development of modernization is often identical to the globalization and practices of capitalism, which has reached the stage of significant growth due to its powerful language which has penetrated into all aspects of life. Modernization even becomes a major issue that has marked the history of human civilization. Interesting things encountered in the development of this modernization is when it is entering developing countries and touching upon the root value, the history and characteristics of different communities. Local indigenous groups, such as Samin communities in Kudus, had to face the intrusion of modern lifestyles in everyday life. It is the aim of this paper to explore how Samin people negotiate with such a moder lifestyle penetration.
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