THE CHANGE OF INDIGENOUS LIFE STYLE IN SUPPORTING THE PROJECT OF MODERNIZATION (The concept of Communication Project to the Madurese Society)

Abstrack:

The change of social system in the society is one of the indicators of the success of development. Features of modernization such as the pluralization of life world, social mobilization, and political participation become the perimeters to what extents society has progressed. This is because modernization has transformed the life world, in which the social relationship are no longer as before, where personal intimacy was featuring the social life. Madura is famous as one of the societies which keeps religious customs strongly. However, they are not sterile from the waves of modernization. Moreover there is construction of SURAMADU bridge which become the symbol of East Java and Indonesia. These have significantly affected the lifestyle of the local society. This change in lifestyle can be seen from many aspects: economy, politics, education, and cultural life. This paper suggests that these changes have indeed supported the rate of modernization development, but it can also damage the natural characteristic of Madurese society.

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