Abstrack:
The existence of modern retailing in Indonesia can be traced back to the 1970s when retailers served mostly upper class consumers and expatriates in urban areas.1 Among those are Hero, KemChick, Gelael, Ramayana and Matahari which were owned by locals. While Matahari and Ramayana focused on fashion retailing, the rest involved in food business. Some foreign indirect investment, such as Circle-K and 7Eleven, had been also in place during the 1980s through franchising arrangement. Foreign direct investment commenced entering market of this fourth most populous country in the world in the next decade.
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