Abstrack:
Indonesia mass media development in reform era (1998-2010) has been experienced quantity improvement significantly. It must be admitted that in 70s until 90s, women magazines was the most exist one. In this era, magazines provided segments for men reader in the orientation of actual news, such as knowledge, politics, automotive. It was not found men?s magazines contents with metropolis lifestyle. However there was men?s magazine such as ?Matra?, which concerned more in adult men terms such as sexual orientation. In reform era, the emergence of magazines with male orientation began color the society. In other hand, there are similar phenomena between men?s magazines and metro sexual men as the consumers which need fashion and metropolis lifestyle information. Up until now, mass media either electronic or published media remain persisted in gender bias of women. Men have no place in media especially in published media such as magazine. Whereas in this modern era, men also need different information with women which is higher concern in masculine life style. Metro sexual men become new phenomenon and have its own trend which emerged in metropolis cities such Jakarta, Surabaya, Bandung and etc. Assumptions which analyzed are the threatening of role, function and the different between normative of man and woman that is vaguer and vaguer. Metro sexual is not only as a trend but also new social identity. Men?s life style magazine becomes interested when it was criticized. Some critics expressed that these magazines reflect the increasing of gender features in media due to it focuses into the topics which only become women concern previously. The description of masculinity is the interesting point to be further explored. This research is aimed to explore the ideology built in text structure and the advertisement of Indonesia men?s magazines and how the masculine construction has interrelationship with metro sexual men which has become new icon of capitalism in magazine. The research?s analysis focused on the articles and advertisements which emerged with four main issues namely masculinity construction, sexuality concept, gender relation, and political economy of mass media where these terms built consumers thought especially men in Indonesia.
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