Microfinance Institutions Communications: “Tabur Puja” Scheme at Posdaya Tunas Bangsa, East Bekasi for Poverty Eradication

Abstrack:

One of the way to eradicate poverty is providing jobs for people. Based on the figure from Ministry of Cooperatives and Small and Medium Enterprises, only 0.08% out of 55,206,444 enterprises are considered as medium scale. Therefore, it is impossible such a small quantity of enterprises could provide jobs for hundred millions of people. The biggest percentage is 98.83% which is dominated by micro industries. With such huge percentage, providing work capital and technical assistance are the most important things to support those industries. The research of this paper is focusing in development communications between Sudara Indra Cooperative who provides Tabur Puja Scheme at Posdaya Tunas Bangsa in East Bekasi. How communication role plays upon distributing the scheme to Posdaya Tunas Bangsa members, and day to day communications being effected to provide technical assistance to ensure the development and the progress of the micro industries as creditor of Tabur Puja scheme. Aside of the succesful micro industries as they have steady income, also for them to survive from poverty. People were being trained to be able to manage their own business and daily expenses. The methodology of this paper is using case study at Sudara Indra Cooperative as the provider of Tabur Puja Scheme at Posdaya Tunas Bangsa in East Bekasi, West Java.

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