Abstrack:
Thailand is a land of long and rich history. After had many episodes of social and cultural adaptation, evolution and development, the predecessors of Thai people have left remarkable and distinctive art and cultural heritage, which is still carried on until nowadays. However, along with rapid progress in technology and communication system under the globalization era, Thailand also has been affected in many ways. In the field of construction, Thailand?s architecture has evolved in terms of design, materials, method of constructions, demand and needs, functions and image. All these changes are due to Thailand?s geographic and cultural crossroads factor, which is can be seen in palace, temple, residential, commercial, institution and others. Hence, this study is conducted to identify how modern architecture use local art and culture in reflecting local image and identity. In order to achieve the prime aims as outlined above, the objective of this paper is to have the overview of the general practice of local art and culture in 5 star hotels in Bangkok,Thailand. During this research, 22 samples has been observed and all information acquired through primary and secondary method. Some methods has been used namely literature review, observation, documentation and analysis. The finding of this research is giving an overview on how nowadays practice in using the local art and culture in new context. This will respond back towards government campaign about creating sense of Thainess in promoting tourism in Thailand. In conclusion, the importance of this research is it will give some information and guidelines to certain individuals such as an architect or interior designer in designing or implementing local art and culture in enhancing their design.
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