Rethinking CSR on Human-Environment Spectacle: A Study Case of CSR Conduct on Astra International

Abstrack:

Reflecting on the current development, a synergy between government and corporations are incredibly needed in promoting a more sustainable condition. In this extent, the notion of Corporate Social Responsibility (CSR) is expectedly playing an important role in overcoming some negative effects as a result of the current economic activities. Social discrepancies as well as ecological destruction can also be minimized by involving corporations in handling such obstacles, as an integral part of their business activities. This paper is aimed to evaluate the role of CSR in the current development of Indonesia, in the realm of human-environment. Being designed for bridging the gap between business activities and social impacts, CSR can also be considered as a practical action for corporate in implementing the basic understanding on business ethics. Nevertheless, this paper will also denote a case study on PT. Astra International, Tbk., as the prominent company for managing CSR activities in Indonesia.

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