- Authors: Rudi Umar Susanto
- From: Surabaya State University
Abstract:
This article generally discusses the power of the media in changing public perception. Media is a means to disseminate information to the public. The mass media is one tool in the process of mass communication, because the media able to reach a wider audience and relatively more, heterogen, anonym, the message is abstract and scattered. Broadly speaking, the mass media is a “fourth force” (The Fourth Estate) to exercise social control over the public after the executive, legislative, and judicial branches. This article aims to answer several research questions as follows: (1) how a media change public perception? (2) how media language used to influence society? (3) how is the public to sort out reliable information? (4) how the media’s impact on the development of society? This article is useful for the community in mapping out a mass media that can provide the information is correct, current, and reliable. The information presented in the mass media in general assessed the community has high credibility, so that what is disclosed is considered a truth that exists in society. Such information is also able to affect the thoughts, feelings, attitudes and human behavior.
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