Abstract:
Festival in the era of communication technology now could not be more distant from the daily reality experienced by society. FKY 27th present the theme “Dandan” and tagline “EdanEdanan” purposely formulated by the committee so that the festival is becoming increasingly relevant in articulating the problems and realities daily life Yogyakarta, where every element layer of society need momentum and awareness for “Dandan” or literally interpreted as a improve and dress up in positive terms. So how organizers festival managing all natural resources and human to solve problems of classical with innovative management will be a discussion of the author, this paper does not become ambition from author to formulate a solution or a blueprint of the system of arts management festival, but more of a bid by the authors through portrait of the reality of management ideas present city arts festival in the implementation of the FKY 27th in 2015. The field research conducted by the authors with Paweda, Art Management Studies in Yogyakarta, qualitatively and quantitatively from the pre-event until the event takes place that is dated 19th August 2015 till 5th September 2015.
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